When I started my MA in Graphic Design at Leeds Arts University, I knew I wanted to explore something that was both relevant to the field and personally interesting to me. Social media has always been a big part of my life, both professionally and…
In today’s competitive landscape, even companies with abundant resources need a strong brand to thrive. Branding is not merely about a logo or a catchy slogan; it’s a comprehensive strategy that shapes how a company is perceived by its stakeholders, including customers, employees, investors, and…
Cambridge Dictionary defines branding as “the act of giving a company a particular design or symbol in order to advertise its products and services.” Not so long ago, this was a pretty accurate description of branding – at least, what the general consensus was at…
