One Nation UK
Batley, United Kingdom
One Nation UK is a prominent international relief and development charity. My role involved overseeing the visual communication strategy across all touchpoints—bridging the gap between traditional print media and modern digital platforms. From high-stakes seasonal campaigns to daily social engagement, I ensured a cohesive brand voice that builds donor trust and drives humanitarian impact.
Print Media & Editorial Design
In the charity sector, print remains a vital tool for transparency and physical engagement. I designed high-quality collateral that translated complex humanitarian data into compelling visual stories.
Annual Reports & Brochures:
Focused on clean typography and data visualization to showcase financial transparency and project success.
Leaflets
I designed flyers to explain different projects quickly.
Banners
I created large roll-up banners and posters for events that people can see from far away.
Digital Design
I created digital assets to help the charity reach people online and on TV.
Web Pages
I designed parts of the website to make it easy for people to find information and donate.
Social Media:
I made graphics for Instagram, Facebook, and Twitter to grab people’s attention.
TV Slides:
I created high-quality slides for TV screens and live events.
Major Campaigns:
These are the biggest times of the year for the charity. I managed the designs for Campaigns like, Ramadan, Qurbani and Bags for schools from start to finish.
Campaign Logos:
I created special logos just for these seasons so they stand out.
Design Assets:
I made everything needed for the campaigns, including social media posts, donation cards, and street signs.
Full Branding:
I made sure that every design, whether it was online or on paper—looked like it belonged to the same campaign.
