Cambridge Dictionary defines branding as “the act of giving a company a particular design or symbol in order to advertise its products and services.” Not so long ago, this was a pretty accurate description of branding – at least, what the general consensus was at…
Branding and marketing are often used interchangeably, but they represent distinct concepts within the realm of business. Understanding the difference is crucial for building a successful brand and achieving marketing goals. Branding is the foundation of a company’s identity. It encompasses the core values,…
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